The Hash Agency

SMART Goal Generator Tool


SMART Goal framework - stands for Specific, Measurable, Attainable, Relevant, and Time-Bound, it helps set clear and measurable short and long-term goals for your business and how to achieve them. Whether your goals are big, small, for this week or this year, this SMART Goal Generator Tool can help clarify your thinking and keep you to the path to ensure you accomplish what you have set out to do.

How does this tool work?

You can scroll down to learn more about What is SMART Goal framework? There are also examples on how to set your goal smartly. First, you need to set your initial goal in the "Initial Goal" box, and then follow the steps provided below which will help you make your goal SMART.

Please note:

  • You can bookmark this tool for future use.
  • Using SMART Goal Generator Tool will help quickly generate a PDF SMART Goals for your business, and easily print out and distribute to your marketing department.

SMART Goal


Initial Goal

Specific

Measurable

Attainable

Relevant

Time-Bound


More about SMART Goal framework

Is your goal Specific?

You need to define a precise goal that contribute to the company's bottom line. Without defining exactly what your business needs to improve, it's difficult to outline the steps you need to take to make progress. Your goal should not be too broad or vague. When the focus of your goal is too broad, nothing gets your attention.

e.g., We want to generate greater sales from our affiliate network.


Is your goal Measurable?

It's recommended that your goal is trackable and numeric. Most marketers say that they want to grow their company social media followers, for example, but they don't specify by how much they would like to grow it. With a specified number for your goal, you can easily track how far your have reached until you completely achieve your ultimate goal.

e.g., We want to generate more sales from our affiliate network's blogs by 20% per quarter.


Is your goal Attainable?

Your goals need to be realistic and completed within a specified timeframe. If your company is a Start-up, aiming to generate your sales by 1,000,000 dollars in next two months would be unrealistic. Don't let yourself as an owner or your team members feel so discouraged by a huge and unachievable goal. Instead, set your team and yourself up to succeed by creating goals that are realistic. Also, if your goal require a longer time to achive, you should break them down into smaller weekly or daily goals.

e.g., Since we generate around 1000 dollars per month from our affiliate network's blogs right now, we want to increase sales per month from our affiliate network's blogs to 1200 dollars.


Is your goal Relevant?

Relevant (aka Results-Based or Results-Oriented), define the relevant of your goal toward business success, the goal you set should be tied back to business impact. Consider if your goal is going to contribute to the company's profit?

e.g., We want to increase sales per quarter from our affiliate network's blogs to 1200 dollars because we find out that affiliate network's blogs leads convert to customers at 2X the rate of leads from PPC advertising.


Is your goal Time-Bound?

Time-bound (aka Timely), means setting a timeframe and include an end date for your goals. Deadlines can easily motivate your efforts and prioritise the work above additional distractions to achieve your goal. Without a timeline, it's difficult to keep track of any changes on the track toward achieving your business's ultimate goals. In addition, when setting your endpoint, it's easier for you to measure your success rate, see what you have missed and improve your next marketing campaign.

e.g., We want to increase sales per quarter from our affiliate network's blogs to 1200 dollars because we find out that affiliate network's blogs leads convert to customers at 2X the rate of leads from PPC advertising. We'll reach 1200 dollars generated per quarter by 5 months from today.


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