The Hash Agency Marketing Plan Generator

1/12Business Infomation

Business Name

Business Location

∷ If your business has multiple locations, fill in its main location (e.g., Headquarter address).

Business Website (URL)

∷ Does not have a website. Need one?

Business Category

∷ e.g., Hair Salon, Online teaching, Restaurant, etc.

Business E-mail

Business Contact No.

Prepared By

∷ Name of person preparing this document.

Prepared Date

∷ The date you finished preparing your marketing plan.

2/12 Executive Summary

Executive Summary

The executive summary is a teeny-weeny version of your marketing plan. It summarizes each component that your marketing plan covers in detail. Investors use the executive summary to determine if they want to delve into the marketing plan.

Your marketing summary should be completed last, should be concise and should be no longer than a page, quickly get to the point but not overlook important facts focussing on why your business is going to be successful.

Your executive summary should answer these questions:

What do you propose to achieve your company goals?
Why do you propose it?
What actions need to be taken?

4/12 Situation Analysis

Products/Services: Market Position: Unique Selling Position: Anticipated Demand: Value to Customer: Growth Potential:

5/12 Situation Analysis

Pricing Strategy:

∷ Do you have a particular pricing strategy? If so, what is it?

Premium Pricing
Competition-based Pricing
Mark-up Pricing

Penetration Pricing
Skimming Pricing
Loss leader Pricing

Is your pricing strategy not listed above? Enter in here: Why have you chosen this strategy? Competitor Analysis
Who are they? How are they performing?

6/12 Internal Analysis

Strengths: Weaknesses: Opportunities: Threats:

7/12 External Analysis

Political: Economic: Social: Technological: Legal: Environmental:

8/12 Target Market

Buyer Persona: Who are you selling to?

What should you provide?

Customer's background
Customer's location
Customer's income
Customer's interests

Customer Acquisition Strategy

What should you provide?

How do you plan to enter the market?
How do you approach your target customer?
How do you intend to attract customers?

10/12 Marketing & Advertising Strategies

Why have you decided to use this marketing type? How do you expect it will improve your business success? What are your expected sales by implementing this marketing strategy? What activities will you undertake to achieve your goals?

11/12 Marketing Budget

What is the timeline for each marketing campaign?

∷ Should it be monthly or yearly? Enter details of each campaign and its deadline.

To ensure you meet the business goals, how much you expect to spend on each marketing campaign or the entire year?

Monitoring/Measurement Activities
What are metrics to measure the marketing success? Monitoring Methods

∷ What tools will you use to measure/monitor the impact of your marketing activities?

12/12Send my marketing plan to email:

∷ Your marketing plan will be sent to the email you provide in the below form. In some cases, it will be sent to your junk mail. To avoid this happen next time, please add our email to your contacts, or unmark as spam.

Marketing Plan Generator

Marketing Plan